Immune health is a top focus at the moment, but how does it compare to heart health? Melanie Bush, Director of Science, Artemis International, Inc., says the two are connected. “The COVID-19 pandemic turned our world upside down and drastically reorganized and shifted priorities among consumers,” she says. “The immune health category has grown by over 50% while other ‘immune-adjacent’ categories like stress and energy are expected to remain high throughout the upcoming year as well as people continue to adjust. Concerns over COVID complications have also underscored the importance of heart health. With high blood pressure being highlighted as one of the major high-risk factors for serious COVID illness, consumers have more motivation than ever to get healthy and get blood pressure levels in check.”
As Trust Transparency Center’s Len Monheit and Scott Steinford forecast in their Tracking Transparency column, the term co-morbidity entered consumer lexicon in 2020 and will continue to influence behavior in 2021. “Brands and retailers that position around that concept,” they predict, “will do well in 2021 and beyond.”
That’s in addition to the fact that cardiovascular disease (CVD) is the world’s number one health threat, as Trisha Sugarek MacDonald, BS, MS, Sr. Director of R&D at Bluebonnet Nutrition, points out. “Cardiovascular disease, a variety of conditions that affect the heart—from infections to genetic defects and blood vessel diseases—can be prevented with healthy lifestyle choices, yet it is the world’s number one health threat. As the Baby Boomer generation continues to age—416 boomers turn 65 every hour—it is no wonder that heart health has been a considerable candidate for debate.”
Consumers, Sugarek MacDonald says, are becoming more knowledgeable about risk factors associated with heart health—everything from diet and exercise levels to lipoprotein profiles and homocysteine levels. Rather than just general one-a-day formulas, people are looking to take control of their heart health through lifestyle changes and the use of condition-specific formulas for blood pressure, cholesterol, antioxidant replenishment, and synthesis of prostaglandins (hormone-like substances that affect inflammatory responses).
Citing the International Food and Information Council and the Council for Responsible Nutrition, Pam Stauffer, Global Marketing Programs Manager at Cargill, expands on that point: “Not surprisingly, Americans are concerned about heart disease. Among consumers looking for health benefits from foods, heart health is one of the most sought-after benefits, ranking fourth behind weight management, energy, and digestive health. Similarly, heart health is a priority for supplement users, too. In its 2019 survey, CRN found nearly a quarter of supplement users sought heart health benefits.”
While it’s fair to say that exercise and managing stress levels are two major factors in heart health, Neil E. Levin, CCN, DANLA, Senior Nutrition Education Manager for NOW, notes: “Research shows that more than half of all sudden deaths from cardiovascular incidents—heart attacks and strokes—cannot be predicted or explained on the basis of known heart disease risk factors and established criteria such as blood pressure, serum cholesterol, smoking, weight, and ECG abnormalities. What else is happening that modern cardiology can’t explain with all of its advanced tools? Nutritional status!” There’s plenty of evidence supporting this view, much of which is noted below.
..."Notoginseng: “We recently completed a three-year randomized, placebo-controlled, double-blind, parallel study on 100 healthy adults to determine the effect of Farlong NotoGinseng,” says Jing Struve, CEO and Executive Director of Farlong Pharmaceutical. “The findings demonstrated that Farlong NotoGinseng supplementation is well-tolerated and has a positive influence on risk of CVD by decreasing blood pressure and selectively increasing HDL-C. As more studies are completed, I believe natural ingredients will be used even more for both the prevention and treatment of heart health.” She added that notoginseng also helps support the neurological and muscular systems of the body, providing added value that customers want."
Read the full article here.